Modeling in branding: a critical ethnography approach
Ayman El-Amir; Steve Burt
| Year of publication: |
2010
|
|---|---|
| Authors: | El-Amir, Ayman ; Burt, Steven |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 13.2010, 2, p. 189-209
|
| Subject: | Markenführung | Brand management | Ethnologie | Ethnology | Soziale Beziehungen | Social relations | Meinungsforschung | Opinion poll | Informationsverhalten | Information behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003978262