Modeling multi-criteria promotional strategy based on fuzzy goal programming
B. K. Mangaraj
| Year of publication: |
2012
|
|---|---|
| Authors: | Mangaraj, B. K. |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 226-245
|
| Subject: | Marketingmanagement | Marketing management | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009574504