Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries
Gunjan Bansal, Adarsh Anand and Deepti Aggrawal
| Year of publication: |
2021
|
|---|---|
| Authors: | Bansal, Gunjan ; Anand, Adarsh ; Aggrawal, Deepti |
| Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 8.2021, 4, p. 715-740
|
| Subject: | brand switching analysis | diffusion modeling | industrial marketing | logistic regression | OR in marketing | Markenartikel | Brand | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2021.1881925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693804