Modeling product attitude formation process in online word-of-mouth
Ping Wang; Luping Sun and Luluo Peng
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Ping ; Sun, Luping ; Peng, Luluo |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 4.2013, 3, p. 212-229
|
| Subject: | Hierarchical Bayesian ordinal choice model | Main messages | Online word-of-mouth | Product reviews | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198199