Modeling relationship between experiential marketing, experiential value and purchase intensions in organized quick service chain restaurants shoppers using structural equation modeling approach
Dr. Ashutosh Nigam
| Year of publication: |
January 2012
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|---|---|
| Authors: | Nigam, Ashutosh |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 16.2012, 1, p. 70-79
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| Subject: | Experiential Marketing | Experiential value | Purchase Intention | Gastronomie | Restaurant industry | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758505