Modeling reward expiry for loyalty programs in a competitive market
Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Bazargan, Amirhossein ; Karray, Salma ; Zolfaghari, Saeed |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 193.2017, p. 352-364
|
| Subject: | Loyalty programs | Iterative algorithm | Multinomial logit models | Game theory | Reward expiry | Marketing-operations interface | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Spieltheorie | Logit-Modell | Logit model | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2017.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758455