Modeling sales of multigeneration technology products in the presence of frequent repeat purchases : a fractional calculus-based approach
Ali Lotfi, Zhengrui Jiang, Joe Naoum-Sawaya, Mehmet A Begen
| Year of publication: |
2024
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|---|---|
| Authors: | Lotfi, Ali ; Jiang, Zhengrui ; Naoum-Sawaya, Joe ; Begen, Mehmet A |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 5, p. 1176-1195
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| Subject: | Multigeneration diffusion | market entry strategy | repeat purchase | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markteintritt | Market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478241240744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576997