Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Joffre Swait, Jennifer Argo, and Lianhua Li
| Year of publication: |
June 2018
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| Authors: | Swait, Joffre ; Argo, Jennifer ; Li, Lianhua |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 3, p. 352-367
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| Subject: | goals | goal adaptation | goal-based choice | context-dependent choice | choice model | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878693