Modeling social learning on consumers' long-term usage of a mobile technology : a Bayesian estimation of a Bayesian learning model
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
| Year of publication: |
2019
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|---|---|
| Authors: | Hao, Haijing ; Padman, Rema ; Sun, Baohong ; Telang, Rahul |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 1, p. 1-21
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| Subject: | Individual learning | Social learning | Bayesian learning | Post-adoption | Social influence | Bayesian estimation | Lernprozess | Learning process | Bayes-Statistik | Bayesian inference | Lernen | Learning | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-09324-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999444