Modeling synergies in cross-media strategies : on-line and off-line media
Jana Suklan; Vesna Žabkar
| Year of publication: |
2013
|
|---|---|
| Authors: | Suklan, Jana ; Žabkar, Vesna |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 159-171
|
| Subject: | Mediamix-Strategie | Media mix | Werbeträger | Advertising media | Synergie | Synergy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773039