Modeling the brand equity using structural equation modeling
S. Chandrasekhar and Chabi Sinha
| Year of publication: |
2007
|
|---|---|
| Authors: | Chandrasekhar, S. ; Sinha, Chabi |
| Published in: |
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship). - Ahmedabad : Inst. of Management, Nirma Univ. of Science & Technology, ISBN 81-8424-157-7. - 2007, p. 3-12
|
| Subject: | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand | Markenimage | Brand image | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003676888