Modeling the dynamics of online review life cycle : role of social and economic moderations
Guoyin Jiang, Jennifer Shang, Wenping Liu, Xiaodong Feng, Junli Lei
| Year of publication: |
2020
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|---|---|
| Authors: | Jiang, Guoyin ; Shang, Jennifer ; Liu, Wenping ; Feng, Xiaodong ; Lei, Junli |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 285.2020, 1 (16.8.), p. 360-379
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| Subject: | E-commerce | Online review systems | Agent-based model | Moderating effect | Big data | Electronic Commerce | Agentenbasierte Modellierung | Agent-based modeling | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Big Data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.01.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012239573