Modeling the dynamics of online review life cycle : role of social and economic moderations
Year of publication: |
2020
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Authors: | Jiang, Guoyin ; Shang, Jennifer ; Liu, Wenping ; Feng, Xiaodong ; Lei, Junli |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 285.2020, 1 (16.8.), p. 360-379
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Subject: | E-commerce | Online review systems | Agent-based model | Moderating effect | Big data | Electronic Commerce | Online-Handel | Online retailing | Agentenbasierte Modellierung | Agent-based modeling | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Data Mining | Data mining |
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