Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Wilfried R. Vanhonacker
| Year of publication: |
1989
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| Authors: | Vanhonacker, Wilfried R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 19.1989, 2, p. 127-149
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| Subject: | Preis | Price | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001070110