Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Venkateswarlu Nalluri, Richard G. Mayopu and Long-Sheng Chen
| Year of publication: |
2024
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|---|---|
| Authors: | Nalluri, Venkateswarlu ; Mayopu, Richard G. ; Chen, Long-Sheng |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 19.2024, 1, p. 145-168
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| Subject: | Mobile advertising | Customer repurchase rate | Fuzzy Delphi method | Fuzzy ISM-MICMAC | Fuzzy DEMATEL | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Delphi-Methode | Delphi technique |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-02-2023-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486290