Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Year of publication: |
2024
|
---|---|
Authors: | Nalluri, Venkateswarlu ; Mayopu, Richard G. ; Chen, Long-Sheng |
Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 19.2024, 1, p. 145-168
|
Subject: | Mobile advertising | Customer repurchase rate | Fuzzy Delphi method | Fuzzy ISM-MICMAC | Fuzzy DEMATEL | Fuzzy-Set-Theorie | Fuzzy sets | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Werbung | Advertising |
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