Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy
Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu and Yen-Ling Ng
Year of publication: |
2023
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Authors: | Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Ng, Yen-Ling |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 78.2023, 3, p. 712-725
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Subject: | Big data | Knowledge management | Analytics capabilities | Sustainability | Social media | Social Web | Social web | Big Data | Wissensmanagement | Wettbewerbsvorteil | Competitive advantage | Nachhaltigkeit | Strategisches Management | Strategic management | Data Mining | Data mining |
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