Modelling customer satisfaction and customer loyalty in the frame of telecommunications industry : a review
Rituraj Saroha and Saloni Pawan Diwan
| Year of publication: |
2017
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|---|---|
| Authors: | Saroha, Rituraj ; Diwan, Saloni Pawan |
| Published in: |
EuroMed journal of management. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-1703, ZDB-ID 2848430-7. - Vol. 2.2017, 1, p. 15-37
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| Subject: | telecommunications | customer satisfaction | customer loyalty | modelling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Telekommunikation | Telecommunications | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929776