Modelling e-service quality and its consequences in India : an SEM approach
Year of publication: |
2011
|
---|---|
Authors: | Gera, Rajat |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 2/3, p. 203-225
|
Subject: | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Website | Benutzerschnittstelle | User interface | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Indien | India |
-
Factors driving consumer loyalty intention towards e-tailers : an integrated model
Punyatoya, Plavini, (2018)
-
Gera, Rajat, (2011)
-
Lee, Su-fang, (2010)
- More ...
-
Gera, Rajat, (2011)
-
Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage
Singhvi, Sajjan Raj, (2013)
-
Gera, Rajat, (2011)
- More ...