Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Deepti Aggrawal, Adarsh Anand, Gunjan Bansal, Gareth H. Davies, Parisa Maroufkhani, Yogesh K. Dwivedi
| Year of publication: |
2022
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|---|---|
| Authors: | Aggrawal, Deepti ; Anand, Adarsh ; Bansal, Gunjan ; Davies, Gareth Huw ; Maroufkhani, Parisa ; Dwivedi, Yogesh K. |
| Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 15.2022, 3/4, p. 760-772
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| Subject: | Competitive brand | Customer behavior | Diffusion modelling | Process disruption | Product line | Social change | Innovationsdiffusion | Innovation diffusion | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Innovation | Theorie | Theory | Produktentwicklung | New product development | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Wettbewerb | Competition |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction note enthalten in: volume 17, (June 2024), Seite 798 |
| Other identifiers: | 10.1007/s12063-022-00260-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462474