Modelling real-time online information needs : a new research approach for complex consumer behaviour
Robert Grant; Rodney J. Clarke; Elias Kyriazis
| Year of publication: |
2013
|
|---|---|
| Authors: | Grant, Robert ; Clarke, Rodney J. ; Kyriazis, Elias |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 950-972
|
| Subject: | online consumer behaviour modelling | complex products | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790965