Modelling the components of the brand
Year of publication: |
1998
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Authors: | Chernatony, Leslie de ; Dall'Olmo Riley, Francesca |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 11-12, p. 1074-1090
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Saved in:
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