Modelling the impact of activity in brand communities on loyalty
Azarnoush Ansari, Arash Riasi
| Year of publication: |
2020
|
|---|---|
| Authors: | Ansari, Azarnoush ; Riasi, Arash |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 1, p. 1-18
|
| Subject: | social media | brand community | brand loyalty | brand commitment | consumer centric model | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.106042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199983