Modelling the purchase intention of millennial and Generation X consumers, towards refurbished mobile phones in India
Prathamesh Mhatre, Hosur Srinivasan Srivatsa
Year of publication: |
2019
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Authors: | Mhatre, Prathamesh ; Srivatsa, Hosur Srinivasan |
Published in: |
International journal of green economics. - Olney, Bucks : Inderscience Enterprises, ISSN 1744-9928, ZDB-ID 2260635-X. - Vol. 13.2019, 3/4, p. 257-275
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Subject: | refurbishing | refurbished mobile phones | purchase intention | millennial | Generation X | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Indien | India | Altersgruppe | Age group | Kaufentscheidung | Purchase decision | Mobilkommunikation | Mobile communications |
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