Models for financial services firms in developing countries based upon mobile commerce

Mobile commerce (m-commerce) is the latest innovation in the area of media-mediated commerce research. It is about the explosion of applications and services that will become accessible from internet-enabled mobile devices. One of the most popular applications for m-commerce is in financial services industry. This research proposes practical m-commerce models for financial services firms in the developing countries. In this paper, we become familiar with the fundamental concepts of m-commerce and its value chain. Then, we investigate the status-quo of m-commerce adoption in the developing countries. Later, the research methodology applied in the rest of this paper is discussed. In this methodology, the five potential strategic options within the wireless opportunity landscape, applicable in the developing countries, are discussed. Then, a comprehensive diagnostic process that can aid in identifying the m-commerce opportunities in the developing countries is suggested and explained in detail.