Models of customer experience for B2C e-commerce enterprises

Yilei Pei (Department of Information Management, Beijing Union University, Beijing, China), Wanxin Xue (Department of Information Management, Beijing Union University, Beijing, China), Dandan Li (Department of Information Management, Beijing Union University, Beijing, China), Yong Su (95997 Unit of PLA, Beijing, China)

Year of publication:	January-March 2016
Authors:	Pei, Yilei ; Xue, Wanxin ; Li, Dandan ; Su, Yong
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 1, p. 24-33
Subject:	B2C E-Commerce Enterprises \| Customer Experience \| Customer Involvement \| Effect Factors \| Internet word of Mouth \| The Technology Acceptance Model \| Transaction Costs \| Website Ease of Use \| Website Usefulness \| Electronic Commerce \| E-commerce \| Website \| Beziehungsmarketing \| Relationship marketing \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Internet \| Transaktionskosten \| Transaction costs \| Online-Handel \| Online retailing \| Kundenzufriedenheit \| Customer satisfaction \| Online-Marketing \| Internet marketing \| Virales Marketing \| Viral marketing

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Type of publication:	Article
Type of publication (narrower categories):	Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2016010103 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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