Models Used for Measuring Customer Engagement
Year of publication: |
2013
|
---|---|
Authors: | TICHINDELEAN, Mihai |
Published in: |
Expert Journal of Marketing. - Sprint Investify. - Vol. 1.2013, 1, p. 38-49
|
Publisher: |
Sprint Investify |
Subject: | probability model | parametric model | relationship marketing | Pareto/NBD model | RFM model |
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