Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan
Beenish Tariq, Hammad Najam, Nik Kamariah Nik Maat and Heesup Han
| Year of publication: |
2020
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|---|---|
| Authors: | Tariq, Beenish ; Najam, Hammad ; Nik Kamariah Nik Mat ; Han, Heesup |
| Published in: |
Journal of Contemporary Issues in Business and Government. - Melbourne : Faculty of Business, ISSN 2204-1990, ZDB-ID 2878869-2. - Vol. 26.2020, 1, p. 1-22
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| Subject: | Cellular service sector | customer loyalty | perceived service quality | sales promotion | perceived corporate social responsibility | government regulations | Dienstleistungsqualität | Service quality | Pakistan | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Corporate Social Responsibility | Corporate social responsibility | Regulierung | Regulation | Mobilkommunikation | Mobile communications | Dienstleistungssektor | Service industry | Verkaufsförderung | Sales promotion |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286411