Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Seunghun Shin, Qianzhou Du, Yufeng Ma, Weiguo Fan and Zheng Xiang
| Year of publication: |
2021
|
|---|---|
| Authors: | Shin, Seunghun ; Du, Qianzhou ; Ma, Yufeng ; Fan, Weiguo ; Xiang, Zheng |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 2, p. 159-177
|
| Subject: | eWOM | interaction effects | Online hotel reviews | review rating | review text | social media analytics | Social Web | Social web | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2020.1778596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423287