Moderating Loss Aversion : Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
| Year of publication: |
2020
|
|---|---|
| Authors: | Mrkva, Kellen ; Johnson, Eric J. ; Gächter, Simon ; Herrmann, Andreas |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 3 (30.01.), p. 407-428
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1156 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189371