The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance

Mujahed Hani Ali Altahrawi, Rula Ratib Mezed Jerisat, Taghreed Abdellatif Elian Alazzam and Amal Fadel Ali Tommalieh

Year of publication:	2023
Authors:	Altahrawi, Mujahed Hani Ali ; Jerisat, Rula Ratib Mezed ; Alazzam, Taghreed Abdellatif Elian Alazzam ; Tommalieh, Amal Fadel Ali
Published in:	International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 31.2023, 1, p. 90-112
Subject:	CEG \| customer engagement \| INC \| innovation capability \| LCA \| learning capability \| market orientation \| marketing capability \| MCP \| MOR \| organisational performance \| SEM \| structural equation modelling \| Unternehmenserfolg \| Firm performance \| Marketingmanagement \| Marketing management \| Lernende Organisation \| Learning organization \| Marketing \| Innovation \| Dynamische Kompetenzen \| Dynamic capabilities \| Strukturgleichungsmodell \| Structural equation model \| Innovationsmanagement \| Innovation management \| Capability-Ansatz \| Capability approach \| Ressourcenorientierter Ansatz \| Resource-based view \| Beziehungsmarketing \| Relationship marketing \| Wettbewerbsvorteil \| Competitive advantage

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1504/IJBEX.2023.133561 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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