Moderating role of service innovation on the relationship between corporate reputation and performance of hotels in Kenya
Brenda Musoga, Louise Ngugi, Kenneth Lawrence Wanjau
| Year of publication: |
2021
|
|---|---|
| Authors: | Musoga, Brenda ; Ngugi, Louise ; Wanjau, Kenneth Lawrence |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 1, p. 47-59
|
| Subject: | Corporate Reputation | Service Innovation | Performance and Hotel industry | Hotellerie | Hotel industry | Firmenimage | Corporate reputation | Kenia | Kenya | Innovation | Unternehmenserfolg | Firm performance | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i1.1016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593481