Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon
| Year of publication: |
2019
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|---|---|
| Authors: | Alreddy, Santosh Kumar ; Siriguppi, Dwarakanath ; Menon, Mohandas J. |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 6, p. 2110-2125
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| Subject: | Customer Loyalty | Store Attributes | Loyalty Program | Moderation Analysis | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2019.96133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012241380