Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Charles Makanyeza, Adolf Garikai Gomwe and Olumide Olasimbo Jaiyeoba
| Year of publication: |
2022
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|---|---|
| Authors: | Makanyeza, Charles ; Gomwe, Adolf Garikai ; Jaiyeoba, Olumide Olasimbo |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 23.2022, 4, p. 851-868
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| Subject: | Antecedents of customer loyalty | customer loyalty | customer satisfaction | television channels | television viewers | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Fernsehen | Television | Konsumentenverhalten | Consumer behaviour | Simbabwe | Zimbabwe | Fernsehwerbung | Television advertising | Vertriebsweg | Distribution channel | Fernsehsender | Television industry | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2021.1956801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417073