The article studies the essence of the fundraising notion, which has become popular in Ukraine and is actively used in the world practice and allows solution of a number of social problems both at the level of the region and state. However, due to a complex financial and economic situation in the state, absence of experience of development and realisation of social projects, market institutions, legislative provision, significant number of fraud in this sphere, inactivity of the state etc., there is a necessity in a permanent search for modern methods and tools of management, which would allow creation of prerequisites for realisation of socially important projects. Experience of Great Britain is one of the most successful, when the state, private sector and the sphere of culture united and achieved the result when volumes of financing since 1976 until now have increased in 233 times. There is successful experience of medical projects realisation with the help of fundraising, which allows solution of a big number of social problems. In spite of the results of sociological polls in Ukraine, which testify to reduction of trust to charity, the article states that today it is impossible to solve socially important problems without charity (financing projects for disabled, old people homes, incurable patients, etc.). Implementation of the fundraising experience is also important for the bodies of local self-governance, which are responsible for solution of social problems in the region, and, under conditions of the world financial crisis, are forced to permanently search for alternative sources of financing social projects. Only formation of partner relations between the private sector, local bodies of self-governance and local society could create prerequisites for socio-economic development of a region.
