Modernes Reputationsmanagement : der gute Ruf als Schlüssel zum Erfolg
Ulrich Bihler, Florian Müller (Hrsg.)
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Bihler, Ulrich (also ed.) ; Müller, Florian (also ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Corporate Identity | Prestige | Stakeholder |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XV, 180 Seiten Diagramme 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-658-32639-5 ; 3-658-32639-5 ; 978-3-658-32640-1 |
| Other identifiers: | 10.1007/978-3-658-32640-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012372722