Modernizing retailers in an emerging market : investigating externally focused and internally focused approaches
Stephen J. Anderson, Leonardo Iacovone, Shreya Kankanhalli, and Sridhar Narayanan
| Year of publication: |
2022
|
|---|---|
| Authors: | Anderson, Stephen J. ; Iacovone, Leonardo ; Kankanhalli, Shreya ; Narayanan, Sridhar |
| Subject: | branding | emerging markets | image analysis | product management | randomized controlled field experiment | retail | small firm growth | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | KMU | SME | Markenführung | Brand management | Unternehmenswachstum | Firm growth | Markenimage | Brand image | Internationaler Markteintritt | International market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211058437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258048