Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Michael Saren
| Year of publication: |
2009
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|---|---|
| Authors: | Saren, Michael |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 843-848
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| Subject: | Critical Management Studies | Critical management studies | Marketingtheorie | Marketing theory | Wissenschaftstheorie | Philosophy of science | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886261