Monarchies as corporate brands
John M. T. Balmer; Stephen A. Greyser; Mats Urde
| Year of publication: |
2006
|
|---|---|
| Authors: | Balmer, John M. T. ; Greyser, Stephen A. ; Urde, Mats |
| Publisher: |
Boston, Mass. |
| Subject: | Monarchie | Monarchy | Markenführung | Brand management |
| Extent: | 43 S. graph. Darst. |
|---|---|
| Series: | Working paper / Harvard Business School, Division of Research. - Boston, Mass. : [Verlag nicht ermittelbar], ISSN 0749-4610, ZDB-ID 261682-8. - Vol. 05,002 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003374067