Monetization for content generation and user engagement on social media platforms : evidence from paid Q&A
Jonathan Hua Ye and Cecil Eng Huang Chua
| Year of publication: |
2024
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|---|---|
| Authors: | Ye, Hua ; Chua, Cecil Eng Huang |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 4022-4034
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| Subject: | Engagement | monetization | paid Q&A | platform valuation | status seeking | total content quantity | Social Web | Social web | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3209534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407773