Monetization of digital content : drivers of revenue on Q&A platforms
Year of publication: |
2021
|
---|---|
Authors: | Ye, Hua ; Yang, Xueping ; Wang, Xinwei ; Stratopoulos, Theophanis C. |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 38.2021, 2, p. 457-483
|
Subject: | Content monetization | content perishability | paid Q&A | sales of paid viewership | Digitale Güter | Digital goods | Content Management | Content management | Online-Marketing | Internet marketing | Social Web | Social web | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce |
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