Monetizing online marketplaces
Year of publication: |
2019
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Authors: | Choi, Hana ; Mela, Carl F. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 6, p. 948-972
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Subject: | online marketplaces | e-commerce | online advertising | sequential search model | dynamic discrete choice model | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Diskrete Entscheidung | Discrete choice | Internet-Auktion | Online auction | Werbewirkung | Advertising effects |
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