Money, recognition, challenge and enjoyment : a response surface approach to salesperson motivation
Rushana Khusainova, Ad de Jong, Kasper Merling Arendt, Nick Lee, Greg W. Marshall and John Rudd
| Year of publication: |
2025
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|---|---|
| Authors: | Khusainova, Rushana ; Jong, Ad de ; Arendt, Kasper M. ; Lee, Nick ; Marshall, Greg W. ; Rudd, John M. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 7, p. 1644-1681
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| Subject: | Salesperson motivation | Intrinsic and extrinsic motivation | Response surface analysis | Motivation | Verkaufspersonal | Salespeople | Leistungsmotivation | Work motivation | Leistungsanreiz | Performance incentive | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2023-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015460452