Monogamy in the harem of hedonic digital services : the role of psychological ownership in loyalty
Nóra Kisfürjesi, Ariel Zoltán Mitev and Ágnes Hofmeister-Tóth
| Year of publication: |
2025
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| Authors: | Kisfürjesi, Nóra ; Mitev, Ariel Zoltán ; Hofmeister-Tóth, Ágnes |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 2, p. 268-297
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| Subject: | loyalty | switching | psychological ownership | perceived control | attractiveness of alternatives | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Kundenzufriedenheit | Customer satisfaction | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2025.2462121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339330