Moral foundations theory and consumer behavior
Year of publication: |
2024
|
---|---|
Authors: | Goenka, Shreyans ; Thomas, Manoj |
Other Persons: | Ramos, Guilherme A. (contributor) ; Johnson, Wayne (contributor) ; VanEpps, Eric M. (contributor) ; Graham, Jesse (contributor) |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 3, p. 536-540
|
Subject: | consumer preferences | moral foundations theory | moral utility | morality | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Theorie | Theory | Wirtschaftsethik | Economic ethics | Nutzen | Utility |
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