Morality expression drives favorable consumer outcomes for P2P tour guide : the role of elevation, trust, and enjoyment
Year of publication: |
2025
|
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Authors: | Ye, Tian ; Mattila, Anna S. |
Subject: | Elevation | Morality | P2P tour guide | Perceived enjoyment | Self-esteem | Trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics |
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