More ads, more revs? : is there a media bias in the likelihood to be reviewed?

Ralf Dewenter; Ulrich Heimeshoff

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.

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Year of publication:	2012
Authors:	Dewenter, Ralf ; Heimeshoff, Ulrich
Publisher:	Düsseldorf : DICE
Subject:	Kfz-Industrie \| Automotive industry \| Printwerbung \| Print advertising \| Spezialzeitschrift \| Special interest magazine \| Produkttest \| Product testing \| Systematischer Fehler \| Bias \| Schätzung \| Estimation \| Deutschland \| Germany

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Extent:	Online-Ressource (PDF-Datei: 11 S., 168,49 KB)
Series:	DICE discussion paper. - Düsseldorf, Germany : düsseldorf university press, ISSN 2190-9938, ZDB-ID 2578649-0. - Vol. 57
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper
Language:	English
Notes:	Systemvoraussetzungen: Acrobat Reader
ISBN:	978-3-86304-056-7
Other identifiers:	hdl:10419/58999 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009545966