More information is not better : examining appropriate information for estimating sales performance in concept testing
Takumi Kato, Susumu Kamei, Takumi Ootsubo and Yosuke Ichiki
| Year of publication: |
2023
|
|---|---|
| Authors: | Kato, Takumi ; Kamei, Susumu ; Ootsubo, Takumi ; Ichiki, Yosuke |
| Published in: |
Journal of business analytics. - London : Taylor & Francis Group, ISSN 2573-2358, ZDB-ID 2907637-7. - Vol. 6.2023, 3, p. 188-202
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| Subject: | Concept testing | corporate brand | new product development | product brand | product design | Produktentwicklung | New product development | Produktgestaltung | Product design | Markenführung | Brand management | Innovation | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/2573234X.2023.2167670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319349