More innovation for fewer $s : Key ways to improve R&D productivity

While time to market was the most critical measure of performance in product development throughout the 1990s, the recent economic downturn has caused a shift in priorities. Today, lowering product development costs is the key focus. To this end, companies are looking for ways to improve R&D and engineering productivity – that is, the product output per dollar invested in engineering.

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Year of publication:	2003
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 1, p. 36-38
Publisher:	MCB UP Ltd
Subject:	R&D \| Product development \| Productivity management \| Product management \| Resource management \| Project management

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540310794246 [DOI]
Source:	Other ZBW resources

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