More surf, less bias : the influence of advertising in two-sided sport markets
Jürgen Rösch
| Year of publication: |
2014
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|---|---|
| Authors: | Rösch, Jürgen |
| Published in: |
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association. - Morgantown, WV : FiT Publishing, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 9.2014, 4, p. 331-345
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| Subject: | two-sided markets | bias | advertisement | sponsoring | surfing | Werbung | Advertising | Werbewirkung | Advertising effects | Systematischer Fehler | Bias | Sportmarketing | Sports marketing | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Online-Marketing | Internet marketing | Profisport | Professional sports |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459670