More than a financial alternative : discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers
Carina Hoffmann, Alexandra Moritz, Peter Kenning
| Year of publication: |
2022
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|---|---|
| Authors: | Hoffmann, Carina ; Moritz, Alexandra ; Kenning, Peter |
| Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 47.2022, 1, p. 82-108
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| Subject: | commitment-trust theory | crowd-investor behaviour | customer acquisition | customer loyalty | entrepreneurial ventures | equity crowdfunding | investomer | social identity | structural equation modelling | Crowdfunding | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | Risikokapital | Venture capital | Gründungsfinanzierung | Start-up financing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundengewinnung | Customer acquisition | Entrepreneurship | Entrepreneurship approach | Unternehmensfinanzierung | Corporate finance | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2022.10048232 [DOI] 10.1504/IJESB.2022.126350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455493