More than a logo : branding viewpoints from city managers leading to testable propositions
M. Blair Thomas, Daniel L. Fay, and Frances S. Berry
| Year of publication: |
2021
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|---|---|
| Authors: | Thomas, M. Blair ; Fay, Daniel L. ; Berry, Frances Stokes |
| Published in: |
Public performance & management review. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-9271, ZDB-ID 2016974-7. - Vol. 44.2021, 6, p. 1395-1421
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| Subject: | Branding | local government | marketing | strategic management | strategic planning | Markenführung | Brand management | Strategisches Management | Strategic management | Kommunalverwaltung | Local government | Stadtmarketing | City marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15309576.2021.1897634 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653556